Christie Matthews

Dairy Industry Axing “Got Milk” Campaign

Dairy Industry Axing “Got Milk” Campaign

Got milk? The simple question that spawned countless parodies and milk mustaches is being sidelined. Now it’s time for consumers to “Milk Life.” The marketing arm for milk processors is shelving the popular tagline in favor of a new ad campaign that casts milk as a key ingredient to an active lifestyle. In the first video for the newly launched campaign, people use milk to help them play basketball and rock out in a garage band. It could easily be mistaken for a Gatorade commercial rather than one for a dairy product. Here are some of my favorite country stars in their Got Milk photos.

Got Milk Collage

 

 

Recent Headlines

in Lifestyle

Adults embrace art, science sleepovers

Fresh
museum

Kids have been sleeping overnight in museums across the country for years and now adults are getting in on the fun.

in Entertainment

Stars hold out for big payday on ‘Big Bang Theory’

Fresh
bigbang

Production of the hit comedy is on hold as the show's stars demand big bucks.

in Entertainment

REVIEW: ‘Guardians of the Galaxy’ is one of 2014′s most entertaining

Fresh
Guardians Of The Galaxy

Director James Gunn elevates our August with one of the most entertaining films of 2014, Marvel’s "Guardians of the Galaxy."

in Music, Entertainment

Bieber tweets, deletes Miranda Kerr shot after Bloom fight

Fresh
Justin Bieber

Justin Bieber appears determined to continue provoking Orlando Bloom following their bust-up at a party in Ibiza, Spain.

in Entertainment

Arrest warrant issued for ex-’Scandal’ star Columbus Short

Fresh
columbusshort

An L.A. judge has issued a warrant for the actor's arrest after he skipped a hearing in his domestic violence case.