News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent Headlines

in Entertainment

Today in entertainment history: May 28

Fresh
tinaturner

A look at the news that made Hollywood headlines in years past.

in Entertainment

Tracy Morgan settles suit with Walmart over fatal crash

tracymorgan

The "SNL" star sued the retail giant over a semi crash that killed one man and left Morgan and two friends seriously injured.

in Viral Videos

Baby goat doesn’t care about dog’s nap

12-overlay3

Keep on keepin' on, goat. We like your style.

in Entertainment

LiLo is (finally) finishing her community service

lindsaylohan

The "Mean Girls" star had to log 125 hours before May 28 after a judge rejected her previous effort.

in Entertainment

Bob Barker is a boss at retirement

11-overlay6

The former "Price is Right" host and avid animal lover says he is a "complete success" at retirement, and is enjoying his free time.