News

Breathalyzer ‘selfies’ paint portrait of drinking trends

Breathalyzer ‘selfies’ paint portrait of drinking trends

BAC-TRACKING:Zest's special events manager Lindsy Wing demonstrates their breathalyzer at Zest Kitchen & Bar Friday, Feb. 14, in Salt Lake City. Breathalyzers and similar devices could pop up in more bars across Utah under a coming proposal from Draper Republican Rep. Greg Hughes. The measure is still incubating, but it aims to cut down on drunk driving in Utah. Photo: Associated Press/Rick Bowmer

By Sharon Begley

NEW YORK (Reuters) – The first data from breathalyzer selfies – measurements of blood-alcohol content by a new smartphone app – show that users drank the most on the weekend of the summer solstice, the longest day of the year.

San Francisco-based breathalyzer manufacturer BACtrack reported on Wednesday that the highest average blood-alcohol content (BAC) from April 2013 to April 2014 was registered on Saturday, June 22, at 0.115 percent. The legal definition for drunk driving is 0.08 percent.

The data shed light on drinking patterns, which can guide highway patrols and others determining when to focus drunk-driving enforcement.

But the primary purpose of the $149.99 BACtrack Mobile, which consists of a breathalyzer that sends readings via Bluetooth to a smartphone and was introduced in 2013, is to raise people’s awareness of how drinking affects their BAC and therefore causes impairment, said BACtrack founder and Chief Executive Officer Keith Nothacker.

BACtrack Mobile data confirmed that one of the most booze-fueled holidays was New Year’s Eve (an average of 0.095), followed by Superbowl Sunday (0.087) and Valentine’s Day (0.081). The average BAC on Mother’s Day (0.069) exceeded that on St. Patrick’s (0.057).

The mobile app is intended to let users check their blood-alcohol content before getting behind the wheel, but 15 percent of the 100,000-plus tests were on friends and others. That seemed wise: tests on friends found an average BAC of 0.085, while selfies averaged 0.066.

Not surprisingly, the highest average BACs were recorded after Saturday-night drinking, when they peaked (0.113) at 4 a.m. on Sunday.

The geography of drinking also offered some surprises. Users in Montana and South Dakota had the highest average BAC, at 0.101 percent, while the lowest were in New Hampshire (0.012), Delaware (0.027), and Utah (0.031), where the dominant Mormon Church forbids alcohol consumption.

But the BACtrack Mobile data jibes with arrests for drunk driving. Montana had the highest number of arrests per capita in 2013. New Hampshire had the lowest.

(Reporting by Sharon Begley; Editing by Barbara Goldberg and Lisa Shumaker)

Recent Headlines

in Entertainment

Today’s celebrity birthdays

Fresh
shaunwhite

Charlie Sheen, Shaun White, and LMFAO's Redfoo are among the stars celebrating today.

in Entertainment

Daughter reveals Joan Rivers is still on life support

Comedian Joan Rivers arrives for the premiere of the documentary "Joan Rivers - A Piece Of Work" during the 2010 Sundance Film Festival in Park City, Utah January 25, 2010.

Comedian Joan Rivers remains on life support after being hospitalized in serious condition due to cardiac arrest.

in Music

Marty Raybon rejoins Shenandoah

Marty Raybon rides in the CMA Festival Kick-Off Parade in Nashville, Wednesday, June 9, 2010.

Marty Raybon has reunited with Shenandoah, the band he co-founded in 1984 and fronted for 13 years.

in Lifestyle

Pistachios may help reduce diabetes risk

Pistachios are seen after sorting at a processing factory in Rafsanjan, 1,000 kilometers southeast of Tehran September 23, 2008.

For people who may be headed for type 2 diabetes, regularly eating pistachios might help turn the tide.

in Lifestyle

Triathlons popular with middle-aged athletes

Runners and bikers compete in the 34th annual Escape from Alcatraz Triathlon in San Francisco, California June 1, 2014.

Triathlons, the swim-bike-run races of varying lengths, are scaling the bucket lists of many middle-aged athletes.