News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Entertainment

Justin Bieber and Orlando Bloom nearly come to blows

Fresh
bloom

The actor and the troubled pop star reportedly got into an altercation early Wednesday at a party in Ibiza, Spain.

in Entertainment

Paramount apologizes for ‘Ninja Turtle’ 9/11 tweet

Fresh
turtles

The film studio apologized for a poster showing the four "TMNT" characters jumping down from an exploding skyscraper with a Sept. 11 release date.

in Entertainment

Today in entertainment history: July 30

elvis

The Hollywood headlines that made history.

in Entertainment

Jamie Foxx to portray Mike Tyson in biopic

Actor Jamie Foxx poses for a portrait at the Crosby Street Hotel, in promotion of his upcoming role in "The Amazing Spider-Man 2," on Sunday, April 27, 2014 in New York.

Jamie Foxx is set to portray boxing legend Mike Tyson in a movie after five years of preparation for the role.

in Music

Toby Keith is highest-paid country star of 2014

Toby Keith performs at ACM Presents an All-Star Salute to the Troops on Monday, April 7, 2014, in Las Vegas.

Toby Keith has raked in $65 million since June, 2013, according to editors of Forbes magazine.