News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Entertainment

Today’s celebrity birthdays

peewee

Paul Reubens - better known as "Pee Wee Herman - turns 62 today.

in Lifestyle

California to require ‘kill switches’ on smartphones

phone

Phones will be required to come with a "kill switch" to render them useless if lost or stolen in an effort to stem an epidemic of theft.

in Entertainment

Ashton Kutcher named TV’s highest-paid actor

kutcher

The "Two and a Half Men" star is laughing all the way to the bank.

in Music

Florida Georgia Line singer launching clothing line

floridageorgia

Brian Kelley is creating a new clothing line with his wife, Brittney Marie Cole Kelley.

in Entertainment, Viral Videos

WATCH: Weird Al performs TV show songs

19-overlay2

The funnyman treats Emmy viewers to a mashup of realistic show themes from hits including "Mad Men" and "Game of Thrones."