News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

1 hour ago in Entertainment

Today in entertainment history: April 16

Fresh
cronkite

A look at the Hollywood headlines of years past.

yesterday in Viral Videos

How ‘Frozen’ Should Have Ended

How Frozen Should Have Ended

This "alternative ending" would have made Frozen a COMPLETELY different movie!

yesterday in Lifestyle

US Airways investigating pornographic tweet sent to complaining customer

airplane

The apology has been retweeted more than 13,000 times and social media was flooded with jokes and gripes about the image.

yesterday in Music

George Jones’ wife plans celebration on anniversary of his death

georgejones

Family, friends, and fans will gather at Jones' grave in Nashville's Woodlawn Cemetery to honor his legacy.

yesterday in Entertainment

Hilary Duff to star in first TV series in a decade

hilaryduff

Hilary Duff will star in a new comedy from the man behind "Sex and the City."