News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Music

Kacey Musgraves adds footwear designer to her resumé

kaceymusgraves

The "Follow Your Arrow" singer will introduce the Kacey for Lucchese collection in time for Christmas.

in Entertainment

Marvel announces ‘Guardians of Infinity’ comic

17-overlay13

"The Guardians of the Galaxy" adventures will continue in this new comic book, which ties in with the blockbuster film.

in Lifestyle

Meet the NYC garbage guru

22-overlay15

New York City's sanitation department has its very own anthropologist-in-residence.

in Music

Dolly Parton teases new TV movie

21-overlay14

They hadn't even started shooting the movie, but Dolly Parton had no trouble selling "Coat of Many Colors" to critics. The film, set to air Dec. 10 on NBC, is inspired by Parton's childhood.

in Trending, Viral Videos

TODAY’S MUST SEE: Jimmy Kimmel’s Trump campaign ad

10-overlay23

Ordinarily people running for President tell us what they would do if they got the job, but Donald Trump has a much broader approach.