News

Google rates Internet providers’ streaming quality

Google rates Internet providers’ streaming quality

RATING THE ISPs:A link to the website appears when videos on Google's streaming service, YouTube, are slow to buffer. The website quietly launched in May, but recently drew growing publicity. Photo: Associated Press

By Marina Lopes

WASHINGTON (Reuters) – Google Inc is rating Internet service providers’ video streaming quality on a new website, the latest development in the fight between broadband providers and content companies over who is to blame for slow streaming speeds.

A link to the website appears when videos on Google’s streaming service, YouTube, are slow to buffer. The website quietly launched in May, but recently drew growing publicity.

“There are many factors that influence your video streaming quality, including your choice of Internet Service Provider (ISP). Learn how your ISP performs and understand your options,” the website reads.

Google rates the Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days and divides those results by provider and location to determine the quality of performance viewers get 90 percent of the time, the company said.

The website is intended to inform customers who want to view video in high-definition how best to do it, Matt McLernon, a YouTube spokesman said.

“We are just basically providing information, not trying to tell people to change their behavior or do anything different,” said McLernon.

Customers can compare the performance of various Internet service providers in their area through the website.

Google is not the first content company to send messages directly to consumers about their Internet service providers. In June, Netflix Inc sent its customers messages that Verizon Inc and other Internet providers were to blame for slow speeds.

Last month, the U.S. Federal Communications Commission announced it would investigate agreements between Internet service providers and content companies to determine whether they are causing slow speeds.

Netflix has been calling on the FCC to do away with fees content companies pay to Internet service providers for smooth delivery of their services to consumers.

The FCC is expected to consider that idea as it seeks public comment on recently proposed Internet traffic, or “net neutrality,” rules that suggest content companies should be allowed to strike “commercially reasonable” deals with broadband providers to give priority to their traffic.

(Reporting by Marina Lopes; Editing by Jonathan Oatis)

Recent Headlines

in Entertainment

WATCH: 60 years of ‘Guinness World Records’

12-overlay14

That's a lot of years of documenting unique records.

in Music

MTV VMAs: Tears, chaos, and music history

23-overlay17

The Executive Producer of the MTV Video Music Awards looks back at the craziest and the most unpredictable moments in the ceremony's history.

in Entertainment

‘Big Bang’ star Jim Parsons making big bank

jimparsons

The TV favorite has earned an estimated $29 million in the past year,

in Music

Carrie Underwood hitting the catwalk

carrieunderwood

The "Before He Cheats" hitmaker will showcase new looks from her Calia fitness line at the prestigious style event, which kicks off on Sept. 10.

in Entertainment

Kim and Kanye get $440K for leaked engagement video

015 CFDA Fashion Awards at Alice Tully Hall at Lincoln Center - Arrivals

West proposed to Kardashian in spectacular fashion in front of friends and family with fireworks and a 50-piece orchestra at AT&T Park in San Francisco, California in October, 2013, but there was one unwelcome guest - YouTube.com co-founder Chad Hurley.