News

John Rich turns clothing designer for Redneck Riviera line

John Rich turns clothing designer for Redneck Riviera line

COUNTRY STYLE: his April 1, 1012 file photo shows Big Kenny, left, John Rich, of musical group Big and Rich. Photo: Associated Press

Country star John Rich has become the latest celebrity to add fashion designer to his resumé by launching his own Redneck Riviera apparel line.

The “Shuttin’ Detroit Down” hitmaker reveals the project has been a few years in the making after realizing no one had capitalized on the Redneck Riviera name, which is used by locals to describe the Gulf Coast.

He tells Billboard.com, “I started putting together a team of people from manufacturers to developers to people in the apparel world, and started developing out this line.

“It was a slow process – and I wanted it to be. Redneck Riviera is not my phrase. That’s America’s phrase. Everybody calls it that. I wanted to make sure that the stuff I presented lived up to the iconic image that is Redneck Rivera in reality. So I took my time, and last year, I decided that we had it locked in how it needed to look and how it needed to be, so let’s put it out. So in 2014, it launches nationwide.”

The 150-piece collection will include T-shirts and caps for fans of all ages.

Rich follows in the footsteps of fellow creative musicians Toby Keith, Adam Levine, Rihanna, Taylor Swift and Wiz Khalifa, who have all launched their own fashion lines in recent years.

Recent Headlines

in Lifestyle

Google’s new email aims to organize your ‘Inbox’

Fresh
Google

The email service "Inbox" will better organize emails and display information in a more user-friendly way.

in Viral Videos

Spooky ‘Shining’ inspired IKEA commercial

Fresh
17-overlay2

You'll never aimlessly wander the floors of IKEA the same way again.

in Trending, Viral Videos

TODAY’S MUST SEE: Refrigerator dispenses candy

Fresh
14-overlay1

Who needs ice when you can have candy?

in Entertainment

REVIEW: ‘St. Vincent’ shouldn’t work, but it does

This image released by The Weinstein Company shows Bill Murray, left, and Jaeden Lieberher in a scene from the film, "St. Vincent."

St. Vincent should be forgettable, yet it’s one of the more memorable and moving dramedies you’ll see this year.

in Entertainment

Today in entertainment history: Oct. 23

strait

A look at the Hollywood headlines that went down in history.