News

John Rich turns clothing designer for Redneck Riviera line

John Rich turns clothing designer for Redneck Riviera line

COUNTRY STYLE: his April 1, 1012 file photo shows Big Kenny, left, John Rich, of musical group Big and Rich. Photo: Associated Press

Country star John Rich has become the latest celebrity to add fashion designer to his resumé by launching his own Redneck Riviera apparel line.

The “Shuttin’ Detroit Down” hitmaker reveals the project has been a few years in the making after realizing no one had capitalized on the Redneck Riviera name, which is used by locals to describe the Gulf Coast.

He tells Billboard.com, “I started putting together a team of people from manufacturers to developers to people in the apparel world, and started developing out this line.

“It was a slow process – and I wanted it to be. Redneck Riviera is not my phrase. That’s America’s phrase. Everybody calls it that. I wanted to make sure that the stuff I presented lived up to the iconic image that is Redneck Rivera in reality. So I took my time, and last year, I decided that we had it locked in how it needed to look and how it needed to be, so let’s put it out. So in 2014, it launches nationwide.”

The 150-piece collection will include T-shirts and caps for fans of all ages.

Rich follows in the footsteps of fellow creative musicians Toby Keith, Adam Levine, Rihanna, Taylor Swift and Wiz Khalifa, who have all launched their own fashion lines in recent years.

Recent Headlines

in Black Friday, Viral Videos

WATCH: What ‘Black Friday’ would look like as a scary movie

20-overlay6

Black Friday would be a scary shopping experience if it got the Hollywood treatment.

in Entertainment

Channing Tatum going behind the camera to direct

tatum

The "Magic Mike" star is taking on an adaptation of young-adult novel "Forgive Me."

in Black Friday, Lifestyle

Turkey contest gives new meaning to ‘all you can eat’

chestnut

Competitive eater Joey Chestnut has won a turkey-eating contest, setting a record by devouring an entire bird.

in Lifestyle

Pope declares sainthood of 2 Indians, 4 Italians

pope

Pope Francis conferred sainthood on six people on Sunday, praising their "creative" commitment to helping the poor.

in Entertainment

Natalie Dormer wants more nudity in ‘Game of Thrones’

nataliedormer

The "Game of Thrones" star wants more male nudity in the raunchy medieval-fantasy series.