News

John Wayne’s heirs sue university to use ‘Duke’ name

John Wayne’s heirs sue university to use ‘Duke’ name

THE DUKE: John Wayne Enterprises said it fears being sued by the private university in Durham, North Carolina, for trademark infringement unless a U.S. court intervenes. The school has challenged the heirs' plans to use the name in connection with restaurant services and alcoholic beverages. Photo: Associated Press

By Colleen Jenkins

WINSTON-SALEM N.C. (Reuters) – Heirs of film star John Wayne have sued Duke University over their right to use the late Academy Award winner’s nickname, “Duke,” to market a line of bourbon, describing the school’s protests over such branding efforts as “ludicrous.”

John Wayne Enterprises said it fears being sued by the private university in Durham, North Carolina, for trademark infringement unless a U.S. court intervenes. The school has challenged the heirs’ plans to use the name in connection with restaurant services and alcoholic beverages.

“Duke University seems to think it owns the word ‘Duke’ for all purposes and applications,” Wayne’s heirs said in a federal complaint filed on July 3 in the Central District of California.

The Wayne family business said it was “ludicrous” for the school to argue that inclusion of the nickname on commercial products would cause confusion, dilute the university’s brand or falsely suggest a connection between the school and the goods.

An exhibit attached to the suit shows a bottle of bourbon with the “Duke” name featured prominently on the label along with Wayne’s image and signature.

Duke University spokesman Michael Schoenfeld said on Wednesday the school would continue its fight to protect its trademarks.

“While we admire and respect John Wayne’s contributions to American culture, we are also committed to protecting the integrity of Duke University’s trademarks,” Schoenfeld said. “As Mr. Wayne himself said, ‘Words are what men live by … words they say and mean.’”

Wayne was an American movie legend best known for his roles in Westerns. He starred in the 1956 classic “The Searchers” and won an Oscar for best actor for his portrayal of U.S. Marshal Rooster Cogburn in the 1969 film “True Grit.”

He died in 1979 at age 72.

(Reporting by Colleen Jenkins; Editing by Eric Beech)

Recent Headlines

1 hour ago in Lifestyle

Emma and Noah continue to be tops for baby names

Fresh
baby

When it comes to baby names, Americans seem to be somewhat united.

2 hours ago in Entertainment, Sports

Kobe Bryant’s ‘Dear Basketball’ to get Disney treatment

KOBE472419167185

Kobe Bryant's farewell poem to basketball is going to be turned into a short film.

3 hours ago in Entertainment, Weird

Fanciful ‘Boaty McBoatface’ passed over for vessel name

19-overlay-1

Don't expect to see Boaty McBoatface on the high seas.

3 hours ago in Music

Jennifer Lopez goes country with Jennifer Nettles

jenniferlopez843570302709

The Sugarland star recruited the "Booty" singer for a song called "My House," which features on Nettles' new solo album, "Playing With Fire," due out on May 13.

4 hours ago in Entertainment

Alden Ehrenreich cast as Han Solo in ‘Star Wars’ spinoff

ehrenreich260221408342

He will take on the role of Solo, previously made famous by Harrison Ford, in Disney's standalone movie about the life of the hero before he first made his appearance in 1977's "Star Wars: Episode IV - A New Hope."