News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Sports, Viral Videos

Middle school team runs ‘Ugly Kardashian’ trick play

17-overlay2

Lewis and Clark Middle School's football team gets tricky with a special play called the "Ugly Kardashian."

in Entertainment

Man’s ‘Harry Potter’ hoard is world’s largest

harrypotter

Think you're a "Harry Potter" superfan? This man lives in Hogwarts heaven and has the Guinness record to prove it.

in Viral Videos

Jeff Goldblum’s bizarre new lightbulb ad

13-overlay6

The "Jurassic Park" actor shows you the benefits of mood lighting, wearing nothing but tiny swim trunks and a bad wig.

in Music

Lady A, Little Big Town added to CMAs

littlebigtown

More performers have been added to the Country Music Association Awards lineup.

in Music

Blake Shelton gets his own road

blakeshelton

The "Honey Bee" hitmaker's success will be celebrated at a block party on Blake Shelton Boulevard.