News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Recent Headlines

3 hours ago in Entertainment, Lifestyle

HAPPY BIRTHDAY: 26 freebies to help you celebrate this May

birthday

On your birthday you can have your (free) cake and eat it too!

23 hours ago in Music

This week’s top country tracks

rascalflatts664192845330

LISTEN: This week's top country tracks, according to the latest Billboard chart.

2 days ago in Entertainment

OPENING WEEKEND: ‘Mother’s Day,’ Key & Peele comedy ‘Keanu’ hit theaters

22-overlay-9

Here's a look at some of the films set to open this weekend.

2 days ago in Entertainment

WHAT’S ON: New on Netflix, Amazon & Hulu this May

netflixAP

It's going to be a great weekend for some binge-watching.

2 days ago in Entertainment

Alicia Vikander to play Lara Croft in ‘Tomb Raider’ reboot

vikanderREUTERS

The Swedish Oscar winner follows in the footsteps of Angelina Jolie to play the famed adventurer.