News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Recent Headlines

in Entertainment, Viral Videos

WATCH: Ice Cube teaches Elmo a new word

Fresh
11-overlay2

There was a time when parents would have freaked out to hear their kids were learning words from Ice Cube.

in Music

Brad Paisley joins New York’s first country festival

Fresh
bradpaisley

The inaugural FarmBorough event is slated for June.

in Trending, Viral Videos

TODAY’S MUST SEE: Daniel Radcliffe ‘raps’ the alphabet

Fresh
17-overlay3

The "Harry Potter" star performs the tongue-twisting "Alphabet Aerobics" and it's hilarious.

in Music

Luke Bryan to headlines New Orleans’ largest Mardi Gras party

Fresh
lukebryan

The "Drunk on You" hitmaker will be the headliner for the annual extravaganza in February.

in Entertainment

Mary-Kate Olsen is a married woman

marykateolsen

The former "Full House" star has reportedly married her longtime boyfriend.