Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Recent Headlines

in Entertainment

‘Pan’ taps origins of Peter Pan’s 100-year pop culture adventure


In the century since Scottish author J.M. Barrie created Peter Pan for a stage play then a book, the Neverland universe has inspired movies, books, TV shows, plays, video games and even a pop psychology syndrome describing emotionally immature men.

in Lifestyle

‘Like’ it or not, changes are coming to Facebook


The social network is launching a pilot test of "Reactions," which will allow users to express a range of emotions including love, happiness, anger, and sadness.

in Music

Miranda Lambert channeling heartbreak into new music


The "Mama's Broken Heart" hitmaker is turning her divorce into good songwriting material, insisting she has "never felt so inspired."

in Entertainment

Keanu Reeves wants to have a third ‘Bill & Ted’ adventure


The "Matrix" star says a script for the third installment of the "excellent" time-traveling franchise is in the works.

in Music

Johnny Cash, Miranda Lambert have star power


Country stars Miranda Lambert and the late Johnny Cash were honored with stars on the Music City Walk of Fame in Nashville, Tenn.