News

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDONALD'S:In response to the criticism on social media, McDonald's spokeswoman Lisa McComb noted that since 2009, the character has been "loved and well-received by children and families in Latin America and Europe." Photo: Associated Press

By Mary Wisniewski

CHICAGO (Reuters) – McDonald’s restaurant chain says its new “Happy” mascot will bring “fun and excitement” to its children’s meals, but social media contend the toothy, red box-shaped character will have the opposite effect.

Twitter responses to McDonald’s mascot announcement on Monday complain that the animated red Happy Meal box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy. “It’s the meal that eats you,” said one comment. Another said, “I didn’t want to sleep tonight anyways, it’s cool.”

The character will be introduced nationwide on Friday. Oak Brook, Illinois-based McDonald’s said in a statement that it will encourage kids to enjoy healthy food choices, like fruit, vegetables and low-fat dairy.

In response to the criticism on social media, McDonald’s spokeswoman Lisa McComb noted that since 2009, the character has been “loved and well-received by children and families in Latin America and Europe.”

“Social media is a great place to have a conversation and express an opinion, but not all comments reflect the broader view,” McComb said in an email on Tuesday.

The mascot announcement comes on the heels of the chain’s efforts to rebrand its popular “spokesclown,” Ronald McDonald.

The restaurant chain, which has its annual shareholders’ meeting on Thursday, has often been the focus of criticism over the fast-food industry’s penchant for offering indulgent, high-calorie food. In recent years, the U.S. food industry in general has faced government and consumer pressure to address the global obesity epidemic.

In March 2012, McDonald’s started automatically including apple slices and a kid-size fry in every Happy Meal and Mighty Kids Meal. This July, McDonald’s will also start introducing “Go-GURT” low-fat strawberry yogurt to children’s meals.

(Reporting by Mary Wisniewski; editing by Gunna Dickson)

Recent Headlines

in Entertainment

Angelina Jolie crowned world’s top feminist icon

Fresh
Angelina Jolie arrives at the 20th annual Critics' Choice Movie Awards at the Hollywood Palladium on Thursday, Jan. 15, 2015, in Los Angeles.

Angelina Jolie and Emma Watson top the list of the world's foremost feminist icons.

in Entertainment, National

Stars join protests over passing of Indiana’s Religious Freedom law

Fresh
George Takei poses for a portrait at Quaker Good Energy Lodge with GenArt and the Collective , during the Sundance Film Festival, on Saturday, Jan. 18, 2014 in Park City, Utah.

Celebrities call for an Indiana boycott after the passing of a controversial law that could lead to discrimination against gay couples.

in Lifestyle

White House unveils plan to fight antibiotic-resistant germs

Fresh
The North Lawn of the White House, on Tuesday, March 10, 2015 in Washington.

The White House announce a five-year plan to fight drug-resistant germs.

in Entertainment

REVIEW: ‘It Follows’ is the best American horror film in a decade

In this image released by Brigade Marketing, actress Maika Monroe appears in a scene of It Follows, directed by David Robert Mitchell. “It Follows,” has been arguably the buzziest American film at Cannes next to Bennett Miller’s wrestling drama “Foxcatcher,” which boasts a far more famous cast and a major premiere at the Palais des Festival.

"It Follows" is a horror movie worthy of classic comparisons.

in Trending, Viral Videos

TODAY’S MUST SEE: Billy Zane mistakenly thanks One Direction fans for support

Billy Zane arrives at the Global Green USA's 12th Annual Pre-Oscar Party at the Avalon Hollywood on Wednesday, Feb. 18, 2015, in Los Angeles.

Actor Billy Zane pokes fun at the fact he shares a similar name to former One Direction member Zayn Malik in a new video.