News

NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

9 mins ago in Trending, Viral Videos

TODAY’S MUST SEE: Ben Stiller’s female Viagra ad

Fresh
12-overlay-6

It was supposed to play during the Super Bowl.

5 hours ago in Entertainment

Today in entertainment history: Feb. 9

simpsons

A look back at some of Hollywood's biggest headlines.

16 hours ago in Entertainment

Hugh Jackman had skin cancer – again

hughjackman

The "X-Men" star is recovering after his fifth skin cancer surgery in two years.

19 hours ago in Music

LISTEN: Nelly covers Thomas Rhett’s ‘Die a Happy Man’

18-overlay-4

The hit song gets a pop twist from the "Hot in Herre" hitmaker.

20 hours ago in Music

Blake Shelton teams up with Oak Ridge Boys for next album

blakeshelton

The "Gonna" hitmaker hasn't announced a title or release date - but he's got quite a backing band.