News

NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

in Entertainment

This weekend in entertainment history

janetjustin

A look back at some of the biggest headlines to ever come out of Hollywood.

in Music

This week’s top country tracks

kennychesney

LISTEN: This week's top country tracks, according to the latest Billboard chart.

in Entertainment

It’s a dog-eat-dog world at the 2015 Puppy Bowl

17-overlay3

It's Ruff versus Tuff in the 11th annual football game of puppy power!

in Music

Miranda Lambert leads Academy of Country Music Award nominees

mirandalambert

Miranda Lambert looks set to dominate the ACM Awards after scooping eight nominations.

in Entertainment

Nickelodeon latest to offer streaming service

nickelodeon

Good news for "SpongeBob SquarePants" fans.