NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

in Entertainment

Cosby to be deposed in sexual abuse lawsuit


Bill Cosby was expected to testify under oath in a lawsuit brought by a woman accusing the veteran comedian of sexual abuse.

in Entertainment

OPENING WEEKEND: Biopic ‘Steve Jobs’ competes against ‘Pan,’ ‘The Walk’


Here's a look at the movies set to open nationwide this weekend.

in Viral Videos

WATCH: Soldier breaks rank to hug daughter at homecoming


Top brass at a Colorado Army post are all smiles after a 2-year-old girl interrupted a general's speech to dash across the room and hug her dad, who had just come home from a nine-month deployment.

in Music

Dwight Yoakam producing music-centered comedy series


"Belles and Whistles" will follow the fortunes of an ambitious dad who moves his dysfunctional family to Nashville to pursue his lifelong dream of becoming a country singer.

in Entertainment

‘Ant-Man’ sequel and three more Marvel movies are coming


The superhero universe will add three more as of yet unnamed movies by 2020.