News

NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

in Entertainment

Jennifer Lawrence threatens action over nude photos

jlaw

Lawrence's representative has threatened to prosecute those behind a nude photo leak affecting dozens of A-list celebrities.

in Music

Rucker, Little Big Town to announce CMA nominees

littlebigtown

Darius Rucker and Little Big Town will announce the nominees for "The 48th Annual CMA Awards."

in Entertainment

Family of seriously ill Joan Rivers ‘keeping fingers crossed’

joan-melissa

Joan Rivers remains in serious condition after suffering cardiac arrest.

in Entertainment

Today’s celebrity birthdays

tomlin

These celebrities will celebrate their birthdays on Labor Day.

in Entertainment

This weekend’s celebrity birthdays

diaz

A look at the celebrities who will be celebrating this weekend.