News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in Lifestyle

Fitness experts warn of the pitfalls of going to exercise extremes

crossfit

With challenging workouts from ultra-marathons to endurance events on obstacle courses all the rage, fitness experts say more and more weekend warriors are leaping into extreme activities before looking into the perils of overdoing it.

in Entertainment

‘Dungeons & Dragons’ coming to the big screen

dungeonsanddragons

Warner Brothers says the popular fantasy role-playing game is being converted into a feature film.

in Music

Jennifer Nettles ends long relationship with Universal

jennifernettle

The Sugarland star has parted ways with the label after 11 years.

in Music

Brett Eldredge named a Miss America judge

bretteldredge

The "Don't Ya" hitmaker will be among a panel of judges selecting the next beauty queen.

in Entertainment

Love is not dead: Will and Jada aren’t divorcing

23-overlay

"Men in Black" star Will Smith took the unusual step of publicly shooting down a report that he and his actress wife of 17 years had decided to divorce.