News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in Entertainment

Third ‘Night at the Museum’ marks final film for Williams, Rooney

nightatthemuseum

The credits for "Secret of the Tomb," which opens Friday, read "In loving memory of Mickey Rooney," and "For Robin Williams - the magic never ends."

in Music

Ray Price’s widow opens up after loss

FILE - In a Jan. 7, 2011, file photo, Country Music Hall of Fame member and Grammy Award winner Ray Price celebrates his 86th birthday by performing in Bullard Texas. Price, one of country music's most popular and influential singers and bandleaders who had more than 100 hits and was one of the last living connections to Hank Williams, died Monday, Dec. 16, 2013. He was 87.

Ray Price's widow refused to leave her house for four months in the aftermath of her husband's death.

in Entertainment

Chris Pratt thought ‘Guardians’ would be a box office flop

Guardians Of The Galaxy

The "Parks and Rec" star was very, very wrong.

in Lifestyle

We’re living 6 years longer

doctor

Fewer people are dying from cancer and heart disease in rich countries and there's a better survival rate in poor countries from tuberculosis and malaria.

in Entertainment

Sony cancels ‘The Interview’ in win for N. Korean hackers

interview

The $44 million raunchy comedy was scheduled to debut on Christmas Day.