News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Lifestyle

‘Autisms’ a more appropriate term, geneticists say

autism

There are so many different genetic forms of autism that using the singular term is misleading, researchers say.

in Entertainment

Emma Watson is Belle in ‘Beauty and the Beast’

Updated
emmawatson

The former "Harry Potter" star will play the princess in a live-action version of the Disney film.

in Entertainment

Seekers of the Hollywood Sign disrupt nearby neighborhood

hollywood

Like pilgrims flocking to a holy shrine, they come from all over the world to pay homage to a symbol of celebrity.

in Music, Viral Videos

Blake Shelton plays the ‘Whisper Challenge’

16-overlay6

Jimmy Fallon and Blake Shelton play a ridiculous guessing game involving noise-canceling headphones.

in Lifestyle

‘No-tip’ restaurant offers food for thought on pay, benefits

tip

The restaurant has reignited debate over working conditions in the food service industry.