Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Music

Dwight Yoakam producing music-centered comedy series


"Belles and Whistles" will follow the fortunes of an ambitious dad who moves his dysfunctional family to Nashville to pursue his lifelong dream of becoming a country singer.

in Entertainment

‘Ant-Man’ sequel and three more Marvel movies are coming


The superhero universe will add three more as of yet unnamed movies by 2020.

in Entertainment

Carlton says there won’t be a ‘Fresh Prince’ reboot


Alfonso Ribeiro is adamant there will never be a TV reboot of "The Fresh Prince of Bel-Air," because no one can take the place of their "cornerstone" James Avery.

in Lifestyle

(Almost) everyone is on social media these days


Social media usage among American adults has ballooned in the past decade with about two-thirds now on social networking sites, Pew Research Center says.

in Music

From mezcal to music, Toby Keith keeps expanding his empire


The country star doesn't just want his fans to listen to his music.