News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

This weekend in entertainment history

studio54

A look back at some of Hollywood's most memorable headlines.

in Entertainment

Billboard suggests Sean ‘Diddy’ Combs in the line of fire for ‘Rush Hour 4′

puffdaddy

Is this a prank or is Puff Daddy replacing Chris Tucker in the fourth installment of the franchise?

in Music

This week’s top country tracks

zacbrown

LISTEN: This week's top country tracks, according to the latest Billboard chart.

in Lifestyle

Diet Pepsi dropping aspartame on customer concerns

soda

The decision to swap sweeteners comes as Americans keep turning away from popular diet sodas.

in Entertainment

Coming soon to Netflix

Netflix

This is the last weekend to binge on these shows and movies. Get a sneak peak at what's leaving Netflix and what will be new in May.