Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Black Friday, Viral Videos

WATCH: What ‘Black Friday’ would look like as a scary movie


Black Friday would be a scary shopping experience if it got the Hollywood treatment.

in Entertainment

‘Mortdecai,’ ‘American Ultra’ among the year’s biggest box office flops


The list of this year's most disappointing box office performers is out.

in Black Friday, Lifestyle

Three ways to curb holiday spending


Ah, the holidays. A time to get together, celebrate with family and make questionable life choices.

in Entertainment

WATCH: 7 fun facts to make you think this Thanksgiving


Thanksgiving is a time of coming together with family and friends. In between bites of stuffing and pumpkin pie, snack on these unusual Turkey Day facts.

in Black Friday, Entertainment

Change your Amazon password now


With Black Friday and Cyber Monday quickly approaching, this might be the worst time of year for Amazon to have security concerns.