News

World Cup was biggest social media event ever

World Cup was biggest social media event ever

WORLD CUP:Germany's Mario Goetze (L) celebrates near teammate Thomas Mueller after scoring a goal during extra time in their 2014 World Cup final against Argentina at the Maracana stadium in Rio de Janeiro July 13. Photo: Reuters/Dylan Martinez

By Esteban Israel

SAO PAULO (Reuters) – Brazil’s World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.

PHOTOS: Germany wins the 2014 World Cup |  Soccer’s saddest fans | EXTRA: World Cup sets new Twitter record | Everyone was watching the World Cup

“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Facebook’s director of global media partnerships, told Reuters.

“It was the highest level of conversation around a single event that we have ever measured.”

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook’s record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

EXTRA: Game of two Popes | 2014: The year the U.S. fell in love with soccer

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook’s record numbers.

Germany’s 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil’s star Neymar led the ranking of most talked about player, followed by Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and Uruguay’s Luis Suárez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook’s biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

“Facebook was the global stadium for the 2014 World Cup,” said Facebook’s Grudin.

(Reporting by Esteban Israel; Editing by Jeffrey Benkoe)

Recent Headlines

in Music

Ariana Grande, Meghan Trainor to appear at CMAs

Fresh
ariana

The singers are bringing a little pop to the 48th annual Country Music Awards, performing with Little Big Town and Miranda Lambert.

in Music

Keith Urban helped Brantley Gilbert get sober

Fresh
urban

Urban, who is seven years sober, helped the younger singer battle the bottle.

in Entertainment

Fashion icon Oscar de la Renta dead at 82

Fresh
oscardelarenta

He dressed American first ladies and Hollywood stars, to become one of the most sought-after designers of the last half-century.

in Lifestyle

Apps bring playtime back to real world

Fresh
phone

Parents eager to get children away from video screens can turn to apps to get youngsters to learn while playing in the real world.

in Sports, Trending, Viral Videos

TODAY’S MUST SEE: College mascots ‘Shake It Off’ parody

Fresh
12-overlay3

Big Ten mascots show off their dance moves to Taylor Swift's "Shake It Off."