News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Lifestyle

Online harassment commonplace among adults

ComputerHands_620

It's something anyone who has ever been online knows: the Internet can be a rough place.

in Viral Videos

WATCH: Justin Bieber’s boxing lessons

25-overlay3

The pop star is reportedly taking boxing lessons from Floyd Mayweather ... and Conan O'Brien has the footage.

in Music

Country rules Billboard chart again

floridageorgia

It's been a good week to be a country artist.

in Viral Videos

The most epic safety video ever made

23-overlay2

New Zealand knows why you want to visit, and they're playing along.

in Entertainment

‘Dukes of Hazard’ recording Christmas album

dukes

Good ol' boys John Schneider and Tom Wopat have teamed up to record a new holiday album.