News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment

Today in entertainment history: Jan. 26

Fresh
ellen-degeneres

A look back at some of Hollywood's most memorable headlines.

in Entertainment

This weekend in entertainment history

In this film publicity image released by 20th Century Fox, the character Neytiri, voiced by Zoe Saldana, left, and the character Jake, voiced by Sam Worthington are shown in a scene from, "Avatar." The film was nominated Tuesday, Feb. 2, 2010 for an Oscar for best picture. The 82nd Academy Awards will be presented on March 7.

A look back on some of Hollywood's most notable headlines.

in Entertainment

If regular people picked the Oscars, ‘American Sniper’ would win

In this image released by Warner Bros. Pictures, Kyle Gallner, left, and Bradley Cooper appear in a scene from "American Sniper."

If ordinary Americans voted for the Academy Awards, the portrait of a sharpshooter in the Iraq war, would be the best picture winner.

in Music

This week’s top country tracks

bradpaisley

LISTEN: This week's top country tracks, according to the latest Billboard chart.

in Viral Videos

Elders play Grand Theft Auto V

20-overlay2

They have no problem shooting people, but they refuse to run a red light!