News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment

This weekend’s celebrity birthdays

diaz

A look at the celebrities who will be celebrating this weekend.

in Music

CHART TOPPERS: This week’s top country tracks

bradpaisley

LISTEN: This week's top country tracks, according to the latest Billboard charts.

in Entertainment

WATCH: 10 best ‘Simpsons’ episodes

In this photo released by Fox, Homer explains why he wants to bring back the annual 4th of July fireworks display, after it's cancelled for budget reasons, in the "Yellow Badge of Cowardge" Season Finale episode of "The Simpsons," in May 2014. The full 25-year run of "The Simpsons" will arrive on cable channel FXX with a summer marathon, to be paired this fall with a digital extravaganza that could turn other TV shows yellow with envy. "I'm not going to over-promise, but I think this website will provide you with affordable health care," longtime "Simpsons" executive producer Al Jean told a TV critics' meeting Monday, July 21, 2014.

The recent marathon of all 552 episodes of "The Simpsons" inspired us to sit down and come up with our 10 favorite episodes. Enjoy!

in Entertainment

Lena Dunham and Kate Mara hit by a falling sign

Lena Dunham, of HBO's "Girls," arrives at the 66th Primetime Emmy Awards held at The Nokia Theatre  in Los Angeles.

The "Girls" and "House of Cards" actresses saw stars of their own after an accident at a Venice premiere.

in Lifestyle

Rice replaces ice in India bucket challenge

An Indian school boy eats a midday meal provided free at a government school in Hyderabad, India, Thursday, Sept. 5, 2013. India has offered free midday school meals since the 1960s in an effort to persuade poor parents to send their children to school, a program that reaches some 120 million children. The country now plans to subsidize wheat, rice and cereals for some 800 million people under a $20 billion scheme to cut malnutrition and ease poverty.

The famous "ice bucket" challenge is inspiring thousands of Indians to follow suit, but with a twist - they are replacing ice with rice to help the country's hungry people.