News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment

PLAYLIST: 19 of the best Summer songs

Patriotic Music

Memorial Day marks the unofficial start of summer. Start your season off right with this playlist spanning the '60s to now.

in Music

This week’s top country tracks

keithurban

LISTEN: This week's top country tracks, according to the latest Billboard chart.

in Entertainment

Netflix: What’s coming and going in June

netflix

Take this long weekend to binge on shows and movies that are leaving Netflix and get a sneak peak at what's coming next month.

in Entertainment

REVIEW: Disney goes meta at the multiplex with ‘Tomorrowland’

21-overlay7

Long before the credits roll, Tomorrowland will have you craving a theme park turkey leg and planning a meet up at Mr. Toad's Wild Ride.

in Entertainment, Sports, Viral Videos

WATCH: Getting married by The Rock

19-overlay7

It's normal to cry at weddings, but you'll laugh at this one too.