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ASP Highway Safety Offices Launches ‘Be a Sober Driver or Pay the Price’ This Fourth of July

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Jonesboro, AR – Contributed – This Independence Day, the U.S. Department of Transportation’s National Highway Traffic Safety Administration is partnering with State and local law enforcement to deter drunk driving and prevent tragedies during the Fourth of July holiday.

The message is clear: Drive Sober or Get Pulled Over.

Every year, the days around and including the Fourth of July holiday rank as one of the deadliest periods on the nation’s roads. From 2020 to 2024, of the 2,719 total traffic fatalities during this holiday period, 1,724 were the driver.

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In 2024 alone, there were 579 people killed in traffic crashes during the Fourth of July holiday period. Thirty-eight percent (654) of those drivers were drunk. Of the 1,724 drivers killed, the 21-34 age group had the highest percentage (47%) of drunk drivers.

“We want to make it clear that on this Fourth of July holiday, we will have a zero-tolerance policy for drinking and driving,” said Arkansas Public Safety Secretary Col. Mike Hagar. “Driving under the influence is a violation of the law, and a reckless act that puts the lives of drivers, their passengers, and others on the road at extreme risk. We urge everyone to keep road safety in mind as they prepare for their celebrations. Make responsible choices to help us ensure a safe and enjoyable holiday for all.”

If a driver intends to drink during an Independence Day festivity, he or she should plan ahead for a safe ride home by securing a designated driver or calling a taxi or rideshare. They shouldn’t wait until after drinking to plan how to get somewhere. Impairment clouds a person’s judgment and endangers others on the road, as well as their own safety.

If a driver finds they are unable to drive, they should give their keys to a sober driver so that person can get them home safely. When a friend has been drinking and is considering driving, friends should be proactive — take away the keys and help them get a sober ride home. If anyone spots a drunk driver, call 9-1-1.

For more information on impaired driving, click here or call the Arkansas Highway Safety Office at (501) 618-8136.

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